Back When and How to Use Ethnographic Research Ethnography can help investigate very complicated or critical design challenges. What is ethnographic research?
The ethnographer participates as much as possible while observing, taking detailed notes, developing an ongoing analysis from the notes and compiling a report, or more often a book, about the findings. Used in cultural anthropology, sociology, business and organizational psychology, ethnography brings strengths and weaknesses to the research problem.
Investigates Complex Issues Ethnographies are well suited to study complex cultural, societal interactions, unpredictable situations, and relationships that are too complex and difficult for quantitative methods, such as surveys and statistical analysis of numerical data.
Ethnographers are able to tease out the the range of group experiences in ways that are sensitive to the uniqueness of the subject group. Because the ethnographer takes carefully structured and detailed notes in the participant observation, interviews, and other data-collection processes, an ethnography is a powerful way to reveal, in context, the many elements of group interactions.
A Voice for Understanding Ethnographies allow the culture to speak about its views and perspectives that would otherwise be drowned out by the dominant culture, and go untold.
Ethnography provides a window, so those outside the culture can understand what the group does and why.
In addition, ethnographies probe the deep attributes of culture, bringing them to the surface, allowing people in the group greater understanding of themselves, and in the process helping members understand how to interact outside their group and culture.
Expensive, Protracted and Difficult Ethnographies are difficult to replicate, are primarily applicable to the subjects in the study and heavily dependent on the ethnographer.
Ethnographers require extensive training, with training and practice in interviewing methods, note taking, alternate data collection methods, and methods of analysis, in addition to language and other training specific to the group or culture they plan to study. Once in the field, an ethnographer must take time to build trust.
Once trust is built, the ethnographer spends inordinate amounts of time in participant observation and other data collection methods, taking notes and other chores, to maintain as near a perfect record as possible.
It is time consuming to analyze the data, which results in a thick description of the culture or societal issue, often ending as a book. Because they immerse themselves in the culture, ethnographers often experience culture shock, feel awkward and out of place, are lonely, may experience considerable discomfort and occasionally personal danger, in addition to the constant pressure to maintain alertness as a participant observer.
Ethics Concerns Ethnographers must pay special attention to ethics as they conduct their studies.
Ethnographers often study sensitive cultures that are vulnerable to exploitation without safeguards. Ethnographers also study countercultures and workplace groups, requiring careful planning to avoid doing harm to the subjects.
Lastly, but foremost, ethnographers bring their own experiences, prejudices and culture to the study; ethnographers must continually guard against interjecting their bias into the study, changing the culture by their presence, or failing to correctly disclose their bias in their reports.After having established the broad distinctive features of ethnographic studies, we can now look at the advantages and disadvantages of adopting this social research method from the perspective of the researcher itself, namely how conducting an ethnographic research influences him or her.
Advantages of ethnography One of the main advantages associated with ethnographic research is that ethnography can help identify and analyse unexpected issues. When conducting other types of studies, which are not based on in-situ observation or interaction, it can very easy to miss unexpected issues.
Home List of Pros and Cons 9 Pros and Cons of Ethnography. 9 Pros and Cons of Ethnography.
List of Pros and Cons; Oct 10, Since ethnography relies on qualitative research, it can be hard for the researcher to choose a sample to study.
The success of an ethnographic study greatly depends on the subject’s willingness to open up to.
Applying research techniques from the social sciences, in particular from anthropology, has a number of tangible benefits. Benefits of ethnography include: Ethnography immerses the project team in participants’ lives and enables a relationship to develop with research participants over the . Ethnographic Research. Ethnography is the study of people in their own environment through methods like participant observation and face-to-face interviewing. The difference between anthropological and ethnographic research is small, but significant. Ethnographic research is a method of study which involves the field observation and qualitative analysis of human behaviour. While ethnographic research can be applied to virtually any kind of sociological or anthropological subject of inquiry, there are distinct advantages and disadvantages to.
Dec 16, · Advantages & Disadvantages of Ethnographic Research. Ethnographic research is a method of study which involves the field observation and qualitative analysis of human behavior.
While ethnographic research can be applied to virtually any kind of sociological or anthropological subject of inquiry, there are distinct advantages and disadvantages to using the method.
Ethnographic research is one of the most in-depth research method. An ethnographer sees what people are doing as well as what they say they are doing. It provides researchers which rich insights into human, social and cultural aspect.
Applying research techniques from the social sciences, in particular from anthropology, has a number of tangible benefits. Benefits of ethnography include: Ethnography immerses the project team in participants’ lives and enables a relationship to develop with research participants over the .